Sponsoring Youth Groups, Bands and other  Organizations

Volunteering pages to organizations that are relative to your target market makes your site a portal for many individuals. These individuals would then go to your site to get information about their organization and you would be able to present them with a banner or a menu of services you offer that would let them know that you are sponsoring their website. For example if you are selling sports gear provide free webpages for school soccer teams, softball teams, football teams etc. This is a group of avid sports lovers who will not only visit your site but tell their relatives and friends to go also. If you are able to make the updating of the pages easy for your sponsored organizations than your task is simply to find the kinds of organization that best fits the profile of the type of person you are looking for as clients. This type of promotion is cheap and very long term and once you have it organized efficiently you will be able to quickly sign up groups fast and get them to usually take care of their own pages after that. IF you can also offer an free email accounts to the members of this group you can quickly build up a receptive opt-in email list of the right type of clients.
Sports Site School teams
Amateur sport teams
Gardening Site Gardening groups
4h clubs
boy scout groups

For just about any type of site out there you will find the perfect organization that will love having you as their sponsor and hosting their site in exchange for allowing you to post a banner or your menu on their pages. Many time you will find if you can use frames to display their pages that your site menu will always be available to their visitors.

You would also request that the organizations that use your site to host their page to include their new URL on their stationary, business cards, newsletters and all other correspondence. This will add to your off-internet promotions and make your domain name even more memorable. Give them a brochure to help them out and to let them know what you expect out of them and how they can promote their site. Provide basic information on how to do this. You can also have them use some of your affiliate programs to help them raise money off of their pages for their cause.

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Publicity on the Internet : Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services

by Steve O'Keefe

   

www.uprintonline.com

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