Banner Advertising

If you use a free banner exchange, you want to use one that allows you to target the categories of sites your banners will show up on. If you're not getting the traffic in the first place, to generate banner impressions and credits, then the banner exchange isn't going to bring you much benefit, unless you're getting amazing clickthroughs (the exception).
On the pro side, by having a banner showing, you will get free banner advertising at other sites, and some of these will generate visitors for you, who may then buy from amazon.

On the con-side, many of the banners you will be showing on your site are designed to take visitors away - i.e. instead of going to amazon, they click on the banner. You might argue that if they're that easily distracted, then they weren't going to buy anyway. But a lot of e-commerce sites refuse to show banners because they don't want anything to distract from the main purpose of being at the site - to buy something.  
A banner also adds to download times and removes some of the space on the page you might otherwise use for selling, both of which may reduce the usefulness of your site as a selling vehicle. Each site should weight up the pros and cons and then decide what's best for them.
Don't write off banner exchanges. Click-thru rates aren't the only thing in life that are important. "Branding" your site is very important too. Each banner that is shown is hopefully one more set of eyes who will see your brand name and perhaps remember it the next time they are looking for a product.

Using the statistics programs that track web site traffic, you can learn about the sites that send you traffic and monitor banner-carrying sites that work for you. Two very good, free statistics programs are:
www.counted.com
www.extreme-dm.com
Extreme  you can really appreciate because it tallies the numbers of visitors from referring sites over time [not just for a week] as well as most often used key words your visitors used in search engines.
Exchange-it is a free service designed to help web sites trade advertising with each other. By inserting a banner into your web page you automatically display advertisements for other members, in return, your banners will displayed across our member network. Exchange-it is an excellent way to "Get the word out" about your web site.
This AdLadder is NOT A BANNER EXCHANGE, but a completely new and unique promotional service. Look at the advantages of our AdLadder compared to any banner exchange network:
NO RATIOS to limit your exposure.
NO CREDITS to earn before your banner is displayed.
BUILD YOUR ADLADDER in many ways, not just on your website.
ANIMATED BANNERS in GIF format are allowed.
INSTANTLY UPDATE your banner on your entire AdLadder!
PERMANENTLY display your banner on all steps of your AdLadder.
TARGETED EXPOSURE. Websites joining have related traffic.
ROTATION WITH ONLY 6 OTHER WEBSITE!

IT'S ABSOLUTELY FREE!


FREE! How To Get 25,000 Hits A Day!
Below is a list of other places you can go to find banner advertising.:
Free banner exchange programs
1 to 1 banner exchange
Targeted Banner Exchange
The BannerCo-op network
The BannerSource Another Exchange
 MegaBanners was developed to display your banners Millions of times to Millions of people, for a very low cost. MegaBanners, is a free or inexpensive method that allows you to take advantage of the power of leverage to get your changeable banner shown on dozens, hundreds, thousands, or even millions of web pages viewed by hundreds of thousands, millions, or tens of millions of web users, simply by everyone referring several others.

Places where you can make your own banners:

How many pages are YOUR banner on?
GIFCruncher Free GIF Optimizer - Save up to 90%
Browse to select a GIF from your hard drive. Then click Crunch from Disk:
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